About Michael Saunders
Introduction
I'm Michael Saunders, an award winning designer and front-end developer based in Oxfordshire. I have over years' experience in web design, web development, marketing automation and traditional print based graphic design. I have a real passion for web design and development, I love nothing more than getting my hands dirty in code!
My career started out as a designer and then moved swiftly onto designing and building email newsletters. The designing and building of email newsletters then led me to get involved in the building and development of websites as a natural evolution of my role as a front-end developer within this digital era. I am able to build responsive websites from scratch with the ability to hand-code HTML5 and CSS3 mark-up combined with jQuery and JavaScript. So nowadays not only do I have a great wealth of experience as a designer, I also have equally as good experience (if not better!) as a coder and front-end/marketing automation developer which is very much at the forefront of what I do.
Background
How it all started
It’s a well-known fact that all youngsters love to draw, paint and generally create, but I just knew it was more than that for me. I've always really enjoyed creating and it actually happens I'm quite good at it! I guess you'd say I’m one of the lucky ones...
When I think of art and design I think of music and the arts. Music can be such a subjective subject, one person could really love something, where as another could really despise it. Music and art can capture the imagination, communicates feeling, enhances emotion and makes you feel a certain way. I guess this is why I love music too!
Traditional print based graphic design
This is also the case for art and design too. It is so much too so many and it has given and continues to give us so much. If nothing else, art gives us an opinion, a point of discussion, a way of conveying a message, communication. Design helps aid this, being a form of language. It’s through visual communication we designers help find solutions and in many ways it’s a problem-solving exercise. Finding a solution to a brief is so very rewarding. And for these reasons alone, it's why I am very passionate and love what I do.
Being a digital native
Talking of passion (and here comes the geeky bit!), I'm also extremely passionate about web design and development, I love nothing more than getting my hands dirty in code! My career started out as a designer and then moved swiftly onto designing and building email newsletters. The designing and building of email newsletters then led me to get involved in the building and development of websites as a natural evolution of my role as a front-end developer within this digital era. I am able to build responsive websites from scratch with the ability to hand-code HTML5 and CSS3 mark-up combined with jQuery and JavaScript. So nowadays not only do I have a great wealth of experience as a designer, I also have equally as good experience (if not better!) as a coder and front-end/marketing automation developer which is very much at the forefront of what I do.
Skills
Web Design & Front-End Development
- I have over years’ experience with advanced HTML5 and CSS3 hand-coding skills combined with jQuery and JavaScript to design and build websites, landing webpages, apps and email newsletters from scratch
- Marketing automation
- Wireframing
- Prototypes
- User testing
- Validation
- Speed and performance improvements
- Changes
- Style guides
- Responsive web design (RWD) techniques
- User experience (UX)
- Front-end modules
- Modern frameworks such as Bootstrap, Zurb Foundation and Jekyll
- JavaScript technologies such as Node js npmx
- Working within the command line
- Commercial and eCommerce website experience
- Web coding standards and best practices
- Browser and device compatibility
- W3C validation
- Testing
- Usability
- Accessibility
- Agile methodologies
- Experience in working within SCRUM development teams
- Kanban software development
- Centralised workflow
- Version control
- Source code management
- CMS systems
- A bit of Sass knowledge (mostly research and experimental purposes at home)
- Web analytics and reporting
- Web banners and website advertising
Programs & Platforms
- Excellent working knowledge of all industry standard design, development and video editing packages including Adobe Creative Cloud applications (Dreamweaver, Photoshop, Illustrator, InDesign, Premiere Pro and Acrobat Pro)
- Marketing automation platforms such as Oracle Eloqua, MailChimp and CheetahMail
- Text/code editors such as Sublime Text, Visual Studio Code and Notepad++
- Wireframing tools such as Balsamiq Mockups
- Agile processes and centralised workflow software such as Countersoft Gemini
- Version control and source code management software such as Microsoft Visual Studio Team Foundation Server (TFS), Git and GitHub
- Compare code and merge files with SourceGear DiffMerge
- Mobile device and browser testing with BrowserStack
- Speed and performance improvements with WebPagetest, Speed checklist, GTmetrix, Dareboost, Google Lighthouse Report and Chrome Developer Tools
- CMS systems
- Email testing tools such as Litmus and Email on Acid
- Content operations and marketing platform such as Kapost
- New Relic
- Google Analytics
- Bot management with Distil Networks
- Uploading and publishing videos on YouTube
- Create team sites with Microsoft SharePoint
- Use collaborative group software like Microsoft Teams and Microsoft Office products on both Apple Mac and Windows PC platforms
Print Design
- Page layout design
- Adverts
- Leaflets
- Flyers
- Posters
- Banners
- Billboards
- Exhibition and events material
- Brochures
- Annual reports
- Letterheads
- Compliment slips
- Business cards
- Stationary design
- Signage
- Branded merchandise
- Artworking
- Print processes
- Print management
- Print production
Corporate Identity
- Logos
- Branding
- Originate brand guidelines
- Adhere to brand guidelines previously set out
Experience
21/01/2019 – Present
Marketing Automation Developer
Wiley
Oxford, United Kingdom
26/08/2008 – 18/01/2019
Lead Designer & Front-End Developer
AFerry
Sutton Courtenay, Oxfordshire, United Kingdom
29/10/2007 – 08/08/2008
Sole Graphic Designer
Minoli
Oxford, United Kingdom
13/06/2005 – 23/10/2007
Junior Graphic Designer
Cre8
Burford, Oxfordshire, United Kingdom
Junior Graphic Designer for design agency Cre8.
15/09/2004 – 30/04/2005
Art & Design Tutor
Abingdon and Witney College
Abingdon, Oxfordshire, United Kingdom
Honors & Awards
2010 – 2018
Winner of 'World’s Leading Ferry Website' awarded to aferry.com at the World Travel Awards for the ninth year in a row.
2012 – 2018
Winner of 'Europe’s Leading Ferry Website' awarded to aferry.com at the World Travel Awards for the seventh year in a row.
2004 – 2005
Winner of 'The Swindon College Award' at Swindon College: School of Art & Design.
2003 – 2004
Winner of 'The Cranfield University Prize' awarded to: The final year student [BA Hons Degree in Design] who demonstrates outstanding academic and research abilities.
Education
2001 – 2004
Cranfield University
Bachelor of Arts [Hons] Degree, Design, FIRST
1999 – 2001
Abingdon and Witney College
Advanced General National Vocational Qualification, Art & Design, DISTINCTION
2 GCE Advanced Levels, Art & Design: Graphics & Photography
National Open College Network, 9 Credits at level 2
1994 – 1999
John Mason School
10 GCSEs
Licenses & Certification
May 2022
Front-End Development
LinkedIn Skill Assessment - Scored in the top 30%
May 2022
Dreamweaver
LinkedIn Skill Assessment - Scored in the top 30%
May 2022
Google Analytics
LinkedIn Skill Assessment - Scored in the top 30%
Apr 2022
UX Fundamentals
Gymnasium
Aug 2020
Coding for Designers
Gymnasium
Aug 2020
Modern Web Design
Gymnasium
Jul 2020
Jun 2020
Eloqua Master
Oracle
Mar 2019
Eloqua B2B Master
Oracle
Mar 2018
Intro to JavaScript
Udacity
Dec 2017
Website Performance Optimization
Udacity & Google
Interests
All aspects of web design and web development, films, music, motorcycles, motor racing, guitar, archery, running, rugby, ice hockey, travelling and photography.
Testimonial
“Sales have increased dramatically since the arrival of the website redesign and that's down to you.”
Group CEO, AFerry Ltd.